There’s no doubt that SEO is important for any writer who wants to get their work seen online. But with so many rules and guidelines, it can be easy to make a mistake that could cost you dearly in terms of ranking and visibility.
Here are some common mistakes writers make with SEO, and how to avoid them:
1. Not doing keyword research
One of the most important aspects of SEO is choosing the right keywords to target. If you don’t take the time to do proper keyword research, you could end up ranking for terms that nobody is searching for. Worse still, you could use a keyword that is too Competitive, meaning you’ll have an extremely difficult time ranking for it.
To avoid making this mistake, make sure to spend some time researching keywords before you start writing. There are a number of free and paid tools that can help you with this, such as Google AdWords Keyword Planner and Moz Keyword Explorer. Also, you can use Copy Checker, a free plagiarism detection tool to review your content.
2. Not Optimising your content for SEO
Once you’ve chosen your target keywords, it’s important to make sure your content is optimised for those terms. This means including the keywords in strategic places throughout your article, such as the title, headings, and throughout the body text.
However, it’s important not to overdo it with the keywords. If you stuff your content full of too many keywords, it will not only turn off readers but also get you penalised by Google. A good rule of thumb is to keep your keyword density around 1-2%. Other than this, you need to make sure that the content you are uploading is plagiarism free. Otherwise your content will not get ranked. You can take the help of different plagiarism checkers available. For instance you can use copychecker.com. The tool will help you to remove plagiarism and that for free as well.
3. Not Promoting your content
Just because you’ve published an article doesn’t mean people will automatically find it. In order to get your content seen, you need to promote it through social media, email marketing, and other channels.
There are a number of ways to promote your content, so experiment with different tactics to see what works best for you and your audience.
4. Not tracking your results
If you’re not tracking the results of your SEO efforts, you won’t be able to tell what’s working and what isn’t. There are a number of free and paid tools that can help you track your SEO progress, such as Google Analytics and Moz Analytics.
5. Not keeping up with the latest trends
SEO is an ever-changing field, which means it’s important to stay up-to-date with the latest trends. If you’re not keeping up with the latest SEO news and updates, you could quickly fall behind the competition.
One of the best ways to stay on top of SEO trends is to follow blogs and forums dedicated to the topic. Some of our favourites include Moz Blog, Search Engine Land, and Search Engine Journal.
Avoiding these common mistakes will help you write better content that is more likely to rank well in search engines. However, SEO is a complex and ever-changing field, so there’s always more to learn.
6. Not Keeping Up with SEO Changes
SEO is an ever-changing field, which means it’s important to keep up with the latest changes and updates. Google makes hundreds of algorithm changes every year, so it’s important to stay on top of the latest news in order to ensure your content is ranking well.
There are a number of ways to stay up-to-date with SEO changes, such as following industry blogs and subscribing to newsletters.
By avoiding these common mistakes, you can ensure your content is optimised for SEO and has a better chance of ranking well in search engines.
7. Not updating old content
Over time, your articles will start to get stale and fall out of date. When this happens, you’ll start to see a decline in traffic and ranking. To avoid this, it’s important to periodically update your older articles with new information and data.
This can be a time-consuming process, but it’s worth it in the long run. Not only will you see an increase in traffic, but you’ll also be able to keep your readers engaged with your content.
By avoiding these common mistakes, you can write better content that is more likely to rank well in search engines. However, SEO is a complex and ever-changing field, so there’s always more to learn. To keep on top of the latest trends, make sure to follow blogs and forums dedicated to the topic.This doesn’t mean you have to completely rewrite your articles every few months. Even making small changes, such as adding new images or statistics, can make a big difference. Make sure you use a good free plagiarism checker for this purpose.
By avoiding these common mistakes, you can help ensure that your content is optimised for SEO and has a better chance of ranking high in search engines.