Taking your startup to the next level requires you to build your brand. If you want to sell more products and services, you have to become a reliable option for your target audience. People will not be willing to try your offerings if they don’t trust you.
Building trust as a startup is only possible if you focus on branding. Contrary to the popular misconception, you don’t have to spend a lot of money to boost your brand. Keep reading to find four branding tips that can help you build a strong brand in no time.
- Rely On Google Display Network
Google Display Network ads displayed on websites. You can see these ads on your favorite blogs and news publications. The good thing about these ads is that they are “targeted ads,” meaning that they are different for every user on the website.
For example, if you are a tech startup offering a SaaS solution, your ad will be displayed on tech and business websites to help you get more customers.
A proper google display network marketing strategy can help you boost your brand the right way. You can create ads with strong CTAs and reach out to potential customers.
- Build Your Social Presence
The best way to build your brand is to focus on social media. You can easily divide your target audience into different sections through social channels. The best thing about social media marketing is that you can create your accounts on social media without spending a single penny.
Social media marketing requires you to follow a proper content calendar. Having a content calendar will make it easier to schedule the content you want to publish. Other than that, it will also help you stay prepared for any new trends in your target industry.
- Focus On SEO
You have to ensure that your website shows up when someone searches for a product or solution you offer. Claiming a position on SERPs is possible only if you focus on SEO.
A good SEO strategy can help you get discovered by your target audience. Opposite to PPC, you will have to invest your time in SEO as it’s difficult to get quick results from an SEO strategy. It can take anywhere from 1 month to 1 year to rank your website on top of SERPs. However, it’s worth investing your time and effort in SEO if you want long-lasting results.
- Boost Your Website
Having a cluttered, outdated, and unattractive website will not help you convert prospects into customers. Your website is the first introduction to your business online. If a prospect is not impressed by your website, it’s highly likely that they won’t be impressed by your products and services either.
This is why you have to improve your website. Creating a proper structure and using the right combination of graphics/colors will enable you to build a website that helps you with branding. You can check the websites of your competitors to get inspiration on how to improve your website.