Beyond a shadow of a doubt, Instagram marketing plays a prominent role in the success of new-age brands and businesses. This ever-evolving application often rolls out favorable features to deliver a seamless experience for users.
Initially, an Instagram user could post an image or video to the feed. However, at times, it became difficult to include more context and convey certain information in a single image. In order to resolve this, the app has released an advanced feature called ‘Carousel’.
From then on, marketers started making use of Carousel posts to showcase a series of content in one post. It is also known that they buy instagram reels views to increase the visibility of their content and make the most out of it.
Do you also want to utilize Instagram Carousels? Not aware of the right ways to use it for your brand? You’re not alone! This article will provide you with the best ways you can follow to use Carousel posts on Instagram. Let’s get started!
#1 To Tell a Brand Story
The carousel post is a perfect fit for storytelling! Yes, you get access to add multiple photos at once. In addition, brands can make use of this chance to convey a story that relates to their products or service.
Carousel ads are distinctly different from other content formats of Instagram. When used perfectly, you can gain more engagement from your audience, unlike others. The first image that you add should be in such a way that it makes viewers want to swipe for more.
Whatever the story you share, ensure it keeps your audience engaged and takes them throughout the end. If you wish to gain popularity, take advantage of SocialDice to increase visibility and expand your reach.
#2 To Promote a Product / Service
The main aim of Instagram marketing is to promote a product or service in a niche market. However, you may think there are many other features that you can utilize for your brand promotion. That’s right! Every Instagram post has the power to deliver exceptional results.
If you think your Instagram profile needs more engagement to attain your goal, Carousel ads will be a good choice. Think out of the box and curate carousels in a creative way to seek audience attention. For example, e-commerce brands use carousel posts to share more than one product at a time and add compelling CTAs to redirect audiences to the purchase page.
#3 To Unveil New Launches
It’s usual that brands come up with new products and services at regular intervals to meet the rising demands. If you are in such a situation, get hold of Instagram Carousel posts to create hype among your followers.
When you post several images at different times for the same topic, it may be a mess. Instead, collect all posts and include them under a single Carousel post to make it easier. The best idea is to give a hint for your new launch and let your audience stay tuned to your profile. Finally, reveal the product name or set of images that describe your launch and drive sales with the interested audiences.
#4 To Explain Step-by-Step Tutorials
The term ‘Tutorial’ often refers to video content, especially on social media. But it’s no more true. You can curate and share long-form content like Tutorials with the nature of Carousel posts.
The first image can be considered as a title card, the second one to describe what your content is about, and the next one to explain the chosen concepts. So that your targeted audience can easily understand the given topic by simply swiping the posts. This carousel idea will draw more followers to your profile.
#5 To Reveal Before & After Transformations
Transformation videos are so satisfying to watch! It is well-suited for fashion, cosmetics, and fitness brands to show off the differences. But there are no restrictions that before and after content should be a video.
Differently, you can deliver the same content in a carousel format. Your audience need not wait until the end of a video to identify the difference. Only two images are enough to show the real-time impact of your product or service. Your potential customers will get to know about the power of your brand and make better purchase decisions accordingly.
#6 To Show Behind-The-Scenes
BTS (Behind-The-Scenes) is the best way to bring in customers based on loyalty and transparency. You might have shared the back operations of your business on live-stream videos, Stories, or Reels.
Ever thought of creating a carousel for displaying BTS scenes? If not, why not make it happen now? Instead of following the same content format for your entire feed, give it a twist with Carousel posts.
Similar to video content, capture certain scenes as clips and turn them into images. Then, share it in your profile to exhibit your brand value to your existing customers and prospects. Further, you shall try out SocialDice to boost engagement organically and enhance your profile growth in a short while.
#7 To Display Customer Reviews
Customer feedback is the most crucial aspect of building trust in a brand. Whenever a product comes to mind, buyers land on the respective brand’s website or social media page to learn the feedback of previous customers.
From the brand’s side, collecting customer feedback and sharing it on digital platforms is necessary to increase brand awareness. You cannot accommodate many reviews or testimonials in an image or need to create a separate video to display all. If you feel it daunting, create a set of pictures and post them as Carousel. It will be hassle-free for you to provoke interest in your products or services and generate leads based on the trust factor.
‘Carousel’ is a great tool to garner significant engagement in a minimal amount of time. Adopting the perfect strategies will help you to reap more benefits from Carousel posts. Always keep an eye on the analytics to gather insights and tweak your content accordingly. Posting content along with Carousel in a consistent manner will take your brand to the next level for sure. Buckle Up!