SEO is becoming a more and more important tool to help get your business out there on the internet.
There are about 576,000 new websites made every day. In total, there are 1.7 billion websites on the internet.
With that in mind, you need to have a website SEO audit to make sure yours is getting discovered.
How will it help you? Here are five of the biggest reasons for a website SEO check.
1. Discover Your Competition
With an SEO check, you will have a better idea of what your competition is doing because it will usually point out which websites and links related to yours are having success.
Once you see how your competition is doing, you need to identify it, take notes, and if they are having more success, perhaps learn from them.
Let’s say you are a restaurant in New York. You are going to be competing with literally thousands right in your area.
A website SEO audit service like SEO services New York in this case will help you discover the direct competition that could be down the block from you.
2. Correct Information
Let’s face it, we are only human and make mistakes, and sometimes the tech we use has a glitch or malfunction too. Performing an SEO check makes sure everything is typed in correctly and everything is working as it should.
Checking this regularly may allow you to find a mistake that you made entering the information which could explain why you are getting the success that you wanted. If it is not that, then you will at least know for sure that you need a different strategy.
3. Outdated Content
It is normal for links and articles to become outdated at some point but it may take a while for you to discover this if you produce enough content. Having an SEO check can help you identify this a lot faster because it can force you to take a closer look at that specific content.
4. Keyword Rankings
This is one of the more important parts of SEO because these as the words that can help increase your chances of your link being hit on a search engine. An audit can help you determine if you are using the right words and what is performing well.
With this, you can either use similar words for future content and links or use this as an opportunity to completely change the keywords you use.
5. Marketing Strategy
Finally, these SEO checks can give you a chance to review your marketing strategy. What are you doing right? Are you happy with your results?
This will give you statistical evidence of if your current strategy is working and from there, you can decide whether you want to change your strategy or perhaps get more aggressive with your current strategy.
Get a Website SEO Check
These are five of the biggest reasons to get a website SEO check. If you perform this regularly, you will be much more likely to stay up to date with your marketing strategy.
For more relevant content and website SEO audit advice, check out our Tech section.