In just a few years, TikTok has become one of the most popular social media platforms. Users on this platform started using it for various needs. It captured both the creative and fun side of people and organizations from all over the world. Everyone started loving it as it did not have any barriers. The very first version of TikTok was called musically, and it was launched in 2014. Later it began its successful journey as TikTok in 2016. This rebranding has become influential in various sectors of the world. Such as
- Social activism
- Pop culture
- Beauty and a lot more
Going back to its beginning, TikTok had content mainly consisting of lipsynching and dancing videos. Later, it attained popularity through its variety of viral trends and challenges. Many TikTok users make use of tiktok counter app to track the live count instantly. From small startups to big multinational companies began implementing their strategies on TikTok. So what’s stopping you?
Let us start with the basics.
What Is TikTok?
TikTok is a creative social media platform. Using TikTok, a user can create, share, and discover short videos. So you may wonder what makes TikTok different from other social media applications. TikTok has many unique and attractive features that attracted millions of users to explore it. Another reason that helped TikTok to grow its user count is its FYP and TikTok algorithm.
Why Is TikTok so Popular?
TikTok became a popular social media application because of its user-friendly options. Throughout the years, the evolution has been tremendous. It started as just a fun lipsyncing app, but now users utilize it to showcase their talent, share tips, and more. It is said that TikTok has been downloaded around 3+ billion times. By the end of 2022, its count is expected to reach approximately 1.8 billion users globally. TikTok will most likely keep growing in the upcoming years.
Given its popularity, many businesses are crowding on the platform. Some of the most reputed companies, like the NBA, Gucci, chipotle, etc., are also leveraging TikTok.
What Does FYP on TikTok Mean?
FYP is an acronym for “For Your Page.” Initially, a user creates an account on TikTok by filling in the required information. Then the For You Page is the first page a user lands on if they open the TikTok app. The FYP is filled with endless videos from creators worldwide that you might not even follow. Several factors contribute to the content shown to a user on their FYP.
How Does the TikTok Algorithm Work?
In the starting, TikTok was so secretive about the working of its algorithm. People had no idea about the factors that decided the videos on a For You Page. It all changed after TikTok published a blog post detailing “How the For You Page recommendations are generated.” From this blog, people understood the working and basics of how the algorithm works. The main factors that decide your TikTok recommendations are the following:
- User interactions
- Device settings
- Video Information
Along with the factors mentioned above, the FYP also displays diverse types of videos. Also, users should continuously optimize their content for the TikTok FYP to gain more audiences. Further, leverage tiktokcounter to gather accurate data and improve the performance of your TikTok content in the near future.
Personalized For You Page
A personalized For You Feed is shown to a user considering the following:
- Starting from the interest you offer as a new user.
- Your interaction with the app and users.
- Data from the videos, such as the hashtags and captions.
- Device settings are based on specific metrics like language, device type, country, etc.
- The videos or accounts you like, follow, share, and comment on.
All these factors decide what kind of video will be shown on your FYP. For example, if you are constantly liking and showing interest in fashion tips videos. There you go. Your FYP is going to be filled with such videos.
How Can you Make the TikTok Algorithm Work in Your Favor?
Attaining success on any social media platform needs proper strategies and is a lengthy procedure. It is not an overnight process. The updates and functions are constantly changing on TikTok. So if your content is not up to date, you won’t rank on the For You Page.
However, there are several options one can try to show their content to their targeted audiences. They are
Adding Trending Sounds to Your Videos
To boost your discoverability on TikTok, always use trending or popular sounds in your videos. Furthermore, you can choose TikTok Counter to discover the real-time views and tweak your strategies to maximize it. Finding the most popular sounds on TikTok is very easy too.
- You can explore the app and find the right sound for your videos.
- Make use of recommended sounds.
- Save sounds that you find matching or trending and use them later.
- Use the analytics to know what your followers are most interested in.
Using these methods, you can shortlist and use sounds that match your content.
Use Relatable Hashtags
No single hashtag will guarantee you viral success. Adding hashtags to your videos might look like an effortless task. In contrast, these play a vital role in the user’s finding of your content. There are some essential tips to follow while using hashtags in your videos.
- Always find some of the trending hashtags and use them in your videos
- Only add a few hashtags. Adding limited but relatable hashtags are more vital
- Use features on TikTok, such as the hashtag challenges, and post videos under it if it matches your niche.
Always remembers whatever strategies you use, it is of no use if the content you create is not up to the standard. Creating shorter and more engaging content is always the key.
- Always create content that is simple and easy to understand.
- Engage with your followers by replying to them in the comments or answering questions.
- High-quality videos attract more viewers than low-quality videos created without effort.
- Also, write captions that are short, engaging, and relatable.
There are several ranking factors that decide whether your video is going to be on the FYP or not. Apart from those, the main success factor in landing on a user’s FYP is consistency. Posting content often and at the right time can help grow your page. As said earlier, there is no written method to accomplish success. Indulging in the trial and error method is how you can succeed. In conclusion, always be creative, stay active and keep posting standard content as often as possible.