What Happens At Trade Shows?

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Trade shows have been around for a very long time and have been very effective for business products and services. You might ask yourself what a trade show is and what typically happens at a trade show. If you are planning to attend a trade show and are looking for a cost effective option, portable popup trade show displays are available to help you be successful at your next trade show. 

What is a trade show?

A trade show is an event that allows professionals to connect and network with others in the same industry. Business owners and employees are able to promote products and services and discover new leads. At the event, there are booths and exhibits to display products and services and to connect with visitors.

So now that you know what a trade show is, you might ask what actually happens during the event. It will likely look different from show to show but the following are some different activities that happen during the trade show.

Trade show activities

There are a variety of different activities that happen during a trade show. Activities will be chosen depending on the main goal or focus of the trade show event. Workshops, breakout sessions, media, networking, awards and speakers are a handful of activities that are likely to happen at this type of event.


A workshop allows for various discussions or activities to happen at the trade show. Breakout groups or sessions can provide opportunities for individuals to interact on a more personal level. This allows for individuals connections to be made and multiple workshops can be done simultaneously.

Breakout sessions

Breakout sessions allow for more personal interactions to be able to happen where learning and connections can grow. Smaller groups can be formed to discuss micro level matters and then come back together to discuss in a larger group setting. 

Media opportunities

Media is a very effective way to promote products and services as well as building connections. Having media exposure will have additional costs but depending on the goals of the company, it may be worth it. Media has become increasingly popular over the last 10-20 years, so it’s a very wise approach to growing and promoting your products or services.


Networking is very likely to be one of the most beneficial aspects that you can get from a trade show. It’s essential to make connections with other business owners who can in turn help your company in the future.


Not all trade shows are the same but some events might give out awards to individuals who have dedicated their time and effort to a project or company while others may honor someone who has done a great accomplishment.


Trade show hosts may invite motivational or knowledgeable speakers to provide insight to a group of people during the event. With sufficient marketing and announcements in advance, this can make the trade show a popular event to attend. Speakers who are well known are also a great advantage to having a successful trade show.

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