Writing poetry is one of the best ways to express your thoughts and emotions. If you want more people to see things through your eyes, you have to sell more copies of your poetry book.
Marketing a poetry book is not as difficult as many poets think. You don’t have to enroll in lengthy courses to learn marketing first and then market your book. Keep reading this blog to find eleven actionable book marketing tips that can help you sell more copies of your poetry book – let’s dive in!
- Learn about your target audience
Remember that you cannot sell your book to every single person who loves poetry. Good poetry comes in various poetic forms, and someone might not read your poetry book if they don’t like your poetic form.
It’s therefore important to segment people into your target audience. Doing so will make it easier for you to identify people who are willing to read your new poetry book.
You don’t have to hire “secret agents” to understand your target audience. A simple “audience persona” can help you find useful information about your target audience in no time.
- Choose an attractive book cover
We all know the adage, “Never judge a book by its cover.” It’s true that a book’s cover cannot tell whether it’s good or not. However, people still rely on the cover to decide whether they want to read it or not.
One of the best ways to pique the interest of your readers is by choosing an attractive cover for your poetry book. The book cover design you choose for your poetry book should give a glimpse of the elements discussed in the book, so you can persuade more people to try your poetry book!
- Edit before publishing your book
Good poetry is found in proper editing. Editing can help you remove any mistakes from your poetry book that might make your book difficult to read. You have to edit your poetry book before you get it published to ensure that it conveys your message and doesn’t have any ambiguities.
Getting your book edited is not as difficult as you might think. You can rely on a professional editor to ensure your book is free from mistakes. Other than that, you can hand over your book to fellow poets to get advice on how you can improve your book before it’s published.
- Grow your professional network
Having a strong network can make it easier for you to sell more copies of your poetry book. You can grow your network from scratch without having to spend a lot of your time and effort.
Get started by joining the social media groups made for poets. These groups have poets from all parts of the world. By joining online groups, you can connect with poets who can help you in the long run.
Another way to grow your network is to join the local groups for poets. For example, you can visit your library to find organizations for poets in your area.
- Host reading sessions online
If you want to give your readers a “sneak peek” of your new poetry book, you should arrange reading sessions on YouTube.
Short reading sessions help you showcase your poetry the right way. You don’t need to buy advanced gear to host online reading sessions. You can use your smartphone, a mic, and some lighting to host your poetry reading sessions like pros on a budget.
- Grow your social presence
Social media is the most powerful medium to help you market your book correctly. Through a social media marketing plan, you can not only reach out to more readers but also sell more copies of your book.
Getting started with social media is not difficult at all. You don’t have to learn any coding skills to establish your social profiles and manage them effectively.
You can create your social profiles in a couple of clicks. After creating your socials, you can use a “social media calendar” to schedule your posts on social media.
- Run ads online
Online advertising can help you sell more copies of your books in no time. The best thing about online ads is that they are highly targeted and help you reach out to people who might be interested in your poetry. You don’t necessarily have to spend a lot of money to run ads online.
It’s better to get started with a small budget to run ads on social websites and search engines. You can increase your budget for ads if you get satisfactory results.
- Build your website
Building your website is the best option for you if you want to showcase all your poetry and share your thoughts with your readers.
Contrary to popular belief, you don’t necessarily have to spend top dollar to get your website. You can build your website without hiring a developer if you read online tutorials and follow them.
- Get more email subscribers
Email is one of the most powerful mediums to help you get in touch with your audience and sell more copies of your poetry book.
Getting started with email marketing is a bit difficult. At first, you will have to get email subscribers, and then you’ll have to rely on email marketing tools to handle your campaigns. However, it’s worth spending your time and effort on your email marketing campaigns.
- Learn about Amazon
Amazon is one of the best platforms to sell your poetry book online. Putting your books on Amazon will make it easier for your readers to buy your books.
You can establish your author page on Amazon and optimize your book pages to supercharge your sales in no time. Make sure you set some time aside from your daily routine to learn how Amazon works for poets and authors.
- Get on podcasts
Podcasts allow you to share your views as a poet and persuade listeners to buy your books. A poetry podcast allows listeners to build a deeper connection with the poet and helps them understand your poetry’s underlying meanings.
Getting on a podcast is not as difficult as you might think. You can create a list of famous poetry podcasts and ask hosts to have you on their podcasts.