If you think SMS marketing is old-school, you are wrong since it is one of the most effective marketing strategies. Text messages are frequently opened, unlike emails; thus, your audience is likely to get the message through texting. SMS marketing should be your priority when it comes to marketing your store. It will also enable you to grow your business and increase revenue. It’s easier to understand your customers this way. You can chat and engage your customers in any activities, orchestrate your campaign, and your brand will be known and drive engagement. The following article will give you tips on marketing your store faster using SMS marketing. If you’re interested in that, keep reading.
Use opt-in keywords
To send SMS messages to your customers, you must have a subscriber list. Using simple keywords is the easiest way to grow your SMS list. The keyword is only a short sentence that a customer can text a message to a dedicated phone number; hence, this will add your subscriber list with a new customer. You have to ensure they can opt-in once they text the keyword.
Imagine receiving a message with a discount code without knowing its usage. You will delete the message and forget about it. If you don’t want the same situation to happen to you, introduce yourself in your message so that your customers can take action immediately. Forgetting to identify yourself is a common mistake, but this is what tells your customers who you are. Also, ensure the message is clear and the customer can know you.
Send Messages at the Right Time
Timing is an essential factor when it comes to sending text messages since you don’t want to disturb your customers every time. For instance, you should do SMS marketing for retail stores between 10 am and 1 pm on Saturdays or 3 to 7 pm on Sundays. Also, sending offers at the end of the month is best since most of your customers will be able to purchase your goods. However, generally, the best time to do SMS marketing should be between 12 pm and 3 pm on weekdays and weekends. You can also know the best time to send messages by checking when your company gets more engagement.
Messages Should Be Short
As it’s always the rule in SMS marketing, the messages are limited to 160 characters, so you don’t have a lot of space to promote what is in your store. You have to be straightforward without wasting any characters. You must use a link shortener if you want to use a URL in your message. You can also use emojis and special characters because they don’t take much space on the screen. Also another way of reducing characters in a text message is by using a language called GSM-7. This language is primarily used in SMS marketing for retail stores since they have more information they want to give to the customers while promoting their business. Consequently, it reduces the characters in a message and makes the information short and precise.
The most effective way to gain customers or more subscribers is by offering discounts or setting up a giveaway for your customers. Creating urgency is another way of getting more subscribers by telling them they can get the deal or offer by subscribing within 24 hours. Once you notice your list is growing, you can start your campaign and offer more significant discounts to ensure your customers stick around. Through this, you motivate your customers and give them a reason to stay subscribed.
Text Messages Should Be Clear
One of the essential tips for SMS marketing is ensuring that your message is clear. It should explain what you want your customers to do, so they can take action immediately without overthinking it. People are so busy nowadays that they don’t have time to interpret your message, so you need to ensure that your message is clear to the customer. This is one of the things you need to do to run your SMS marketing campaign well. Whether you are checking a website, social media, or using a code, ensure that the message is clear to your customers.
Since SMS marketing sends promotional messages or campaigns to your customers by texting them a message, most retailers use SMS marketing to update their customers on offers and other business issues. The only way to ensure that SMS marketing works for your retail business is by testing it on your audience. Also, ensure that your messages are precise and sweet, and collect your customers’ email addresses through your SMS opt-in form. By this, you will be able to keep in touch with customers who unsubscribed from your SMS campaigns. SMS marketing is a direct channel with a high read rate. Brands are assured that customers will read SMS instantly. While connecting through other channels such as social media and emails is also easy, SMS marketing is the most effective among them. Brands are using SMS to remind their customers to check their emails, increasing the open rate.